Five years on…
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Five years on…

And what a five years it has been! The world has changed and the Market Research Industry has definitely adapted and evolved along with it.  We have loved being part of this sector which is never dull.  We have enjoyed embracing the new technology available to us and our clients, which is really making the world a...

Biopharma and Pathology Personas Study
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Biopharma and Pathology Personas Study

Biopharma and Pathology Personas Study Background & Objectives   The biopharma end client is a global provider of analytical instruments for laboratories and clinics with a particular focus on pharmaceutical and chemicals. The purpose of the discussion is to help the client better understand their customers, such as what is important to them, their challenges, and their...

UK Vape Study IHUT
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UK Vape Study IHUT

UK Vape Study IHUT Background & Objectives   The end client specialises in the “tobacco-based product” category, specifically in vape, e-cigarettes, and nicotine products (patches, gum, pouch products, etc.),  leveraging their success in the US by introducing new products in the UK.  They would like to determine how a new disposable e-cigarette will perform against current products in...

The Power of the Pivot
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The Power of the Pivot

The Power of the Pivot, by Paul Donnelly, Managing Partner, Dynamic Fieldwork Those of us who have been in the Market Research business for more years than we care to remember tend to think that we have seen it all before, but the last 18 months has shown that to be a fallacy. There we...

Social Media Recruitment – Driving Change for International Data Collection
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Social Media Recruitment – Driving Change for International Data Collection

So, I wasn’t really sure Social Media Recruitment was a methodology until recently. I have heard it mooted from time to time, but still had my doubts. Thoughts of an amalgam of data from Facebook, Instagram, LinkedIn etc. just didn’t sit right.  However, recently I was pleasantly surprised when I finally took the plunge! Now I find it a wonderful ‘extra’ to help target that hard-to-reach audience, even more...

Radiology Case Study
Project

Radiology Case Study

Background: The client – a leading manufacturer of radiology devices needed to validate a previously run segmentation program. This was a follow up to a previous study and a similar target demographic with a further aim to establish radiology best habits and practices. Target Audience: The client had a list with 7000 phone numbers (no...

Prospective Optometrist Case Study
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Prospective Optometrist Case Study

Prospective Optometrist Case Study Background The end client, an educational body, wanted to explore the decision making processes around prospective optometrist’s choosing optometry as a profession and the steps involved when choosing an optometry school. The exact premise of the research was: To gain better insight into the needs of students majoring in both medicine...

International Credit Card Recruit
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International Credit Card Recruit

International Credit Card Recruit Study Background & Objectives Recruitment for an International Credit Card provider in countries with a low penetration of their card to ascertain the drivers behind the selection rationale for business travel. The study was targeted towards respondents that made a significant number of international business trips per year, pre-Covid. The aim...

Ob-Gyn Study
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Ob-Gyn Study

Background Ob-Gyn Study. The client – a leading manufacturer of medical devices, needed to assess the attitude and awareness of a product release. This was a follow up to a previous study with a similar target demographic. The aim was to track the usage of a device that treats and diagnoses ureteral abnormalities. Target Audience...

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