UK Vape Study IHUT
Project

UK Vape Study IHUT

UK Vape Study IHUT Background & Objectives   The end client specialises in the “tobacco-based product” category, specifically in vape, e-cigarettes, and nicotine products (patches, gum, pouch products, etc.),  leveraging their success in the US by introducing new products in the UK.  They would like to determine how a new disposable e-cigarette will perform against current products in...

The Power of the Pivot
Post

The Power of the Pivot

The Power of the Pivot, by Paul Donnelly, Managing Partner, Dynamic Fieldwork Those of us who have been in the Market Research business for more years than we care to remember tend to think that we have seen it all before, but the last 18 months has shown that to be a fallacy. There we...