Screening assumptions – don’t presume to assume….
Post

Screening assumptions – don’t presume to assume….

I really appreciate it when a client asks for representative screening criteria in a country/region and doesn’t assume that one cap fits all. If I can’t answer immediately, I make it my business to take some time and provide the requisite information. This might not even be a bid, just a query for something they...

Carbonated Drinks Study – Austria
Project

Carbonated Drinks Study – Austria

Carbonated Drinks Study Background & Objectives The end client, a global leader in the manufacture of carbonated drinks, needed to understand buyer behaviour of their products in Europe.  They wanted to undertake an exercise measuring shopper behaviour whereby respondents were asked to test virtual shopping categories as if they were in their usual store making...

Five years on…
Post

Five years on…

And what a five years it has been! The world has changed and the Market Research Industry has definitely adapted and evolved along with it.  We have loved being part of this sector which is never dull.  We have enjoyed embracing the new technology available to us and our clients, which is really making the world a...

Biopharma and Pathology Personas Study
Project

Biopharma and Pathology Personas Study

Biopharma and Pathology Personas Study Background & Objectives   The biopharma end client is a global provider of analytical instruments for laboratories and clinics with a particular focus on pharmaceutical and chemicals. The purpose of the discussion is to help the client better understand their customers, such as what is important to them, their challenges, and their...

UK Vape Study IHUT
Project

UK Vape Study IHUT

UK Vape Study IHUT Background & Objectives   The end client specialises in the “tobacco-based product” category, specifically in vape, e-cigarettes, and nicotine products (patches, gum, pouch products, etc.),  leveraging their success in the US by introducing new products in the UK.  They would like to determine how a new disposable e-cigarette will perform against current products in...

The Power of the Pivot
Post

The Power of the Pivot

The Power of the Pivot, by Paul Donnelly, Managing Partner, Dynamic Fieldwork Those of us who have been in the Market Research business for more years than we care to remember tend to think that we have seen it all before, but the last 18 months has shown that to be a fallacy. There we...

Social Media Recruitment – Driving Change for International Data Collection
Post

Social Media Recruitment – Driving Change for International Data Collection

So, I wasn’t really sure Social Media Recruitment was a methodology until recently. I have heard it mooted from time to time, but still had my doubts. Thoughts of an amalgam of data from Facebook, Instagram, LinkedIn etc. just didn’t sit right.  However, recently I was pleasantly surprised when I finally took the plunge! Now I find it a wonderful ‘extra’ to help target that hard-to-reach audience, even more...

Radiology Case Study
Project

Radiology Case Study

Background: The client – a leading manufacturer of radiology devices needed to validate a previously run segmentation program. This was a follow up to a previous study and a similar target demographic with a further aim to establish radiology best habits and practices. Target Audience: The client had a list with 7000 phone numbers (no...

Prospective Optometrist Case Study
Project

Prospective Optometrist Case Study

Prospective Optometrist Case Study Background The end client, an educational body, wanted to explore the decision making processes around prospective optometrist’s choosing optometry as a profession and the steps involved when choosing an optometry school. The exact premise of the research was: To gain better insight into the needs of students majoring in both medicine...