Independent Restaurant Tracking Study USA
Project

Independent Restaurant Tracking Study USA

Background This was an independent restaurant tracking study with Owners and General Managers of independent restaurants in the USA looking at costs and their impact on operations. The study primarily focussed on quarterly sales but also levels of difficulty with supplies of various products lines. The study briefly touched on changes in the restaurant industry...

UK Food & Beverage Study
Project

UK Food & Beverage Study

Background The end client is one of the leading wholesale food service suppliers in the UK and the catering and food suppliers of choice for thousands of businesses and chefs in the catering industry. The client needed to undertake some future proposition research amongst its clients, prospects, and lapsed customers. UK Food & Beverage Target Audience To qualify for...

Global Laboratory Study
Project

Global Laboratory Study

Background The global laboratory study end client is a global supplier of products for Research Labs – specifically Commercial Testing Facilities, Research Labs, CRO’s, and Academic Labs. The research primarily focussed on blood collection used by these organisations. Global Laboratory Target Audience To qualify for the research, respondents must have some responsibly in determining which tubes...

Swimming Pool Retail Case Study
Project

Swimming Pool Retail Case Study

Background The client – a leading manufacturer of disinfection products, specifically salt chlorinators used in swimming pools, developed a database of swimming pool retail stores throughout Europe based on an industry source. The purpose of the study was to better understand customers’ requirements for these products and trends they see in the market. Target Audience...

International Biopharma Case Study
Project

International Biopharma Case Study

Background The purpose of this international biopharma case study was to identify where biopharma personnel obtain information on products, technologies, and suppliers. Furthermore, to establish what their preferences are with respect to channels, formats, and content used to obtain information. The focus was primarily on the large multi-national Biopharma companies, but also allowed for some...

Quirk’s New York 2022
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Quirk’s New York 2022

We are so pleased to be heading to Quirk’s New York 2022 after three long years away! We’re really looking forward to catching up with our US colleagues, both old and new. If you are going to be at the conference and would like to meet up please get in touch! We are also delighted to...

Language assumptions for global respondents
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Language assumptions for global respondents

One thing that has struck me over the years is there now seems to be a greater assumption that global respondents can handle surveys in English. Whilst a level of understanding is certainly present, there are also quite a few pitfalls regarding comprehension and the following questions certainly need to be considered: How reliable are...

Screening assumptions – don’t presume to assume….
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Screening assumptions – don’t presume to assume….

I really appreciate it when a client asks for representative screening criteria in a country/region and doesn’t assume that one cap fits all. If I can’t answer immediately, I make it my business to take some time and provide the requisite information. This might not even be a bid, just a query for something they...

Carbonated Drinks Study – Austria
Project

Carbonated Drinks Study – Austria

Carbonated Drinks Study Background & Objectives The end client, a global leader in the manufacture of carbonated drinks, needed to understand buyer behaviour of their products in Europe.  They wanted to undertake an exercise measuring shopper behaviour whereby respondents were asked to test virtual shopping categories as if they were in their usual store making...

Five years on…
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Five years on…

And what a five years it has been! The world has changed and the Market Research Industry has definitely adapted and evolved along with it.  We have loved being part of this sector which is never dull.  We have enjoyed embracing the new technology available to us and our clients, which is really making the world a...