Ad Expenditure Study – China
Project

Ad Expenditure Study – China

Ad Expenditure Study – Background & Objectives Online survey with Media DM’s to gather insights on how agencies are perceived and evaluated by the clients and to get a better understanding of potential client expectations and needs within China. Methodology B2B Online Panels with some top up via recruit to web and various methodologies. Interviews...

C-Level Global Outlook Study
Project

C-Level Global Outlook Study

A study with C-Level Executives in multi-national organisations focussing on business continuity. The rationale behind the research is to understand expectations of business in the short and long term. The research also attempted to understand from both an operational and financial perspective what dividend expectations, debt strategies and inventory levels will be in place going...

Safety Management Study
Project

Safety Management Study

Background: A study of safety management and those responsible for purchasing safety equipment, specifically fire resistant garments used in workplaces. The purpose of the research is to gain better insight into the needs of companies using fire resistant products, learn more about employee compliance when using these products and what could be done to improve...

Software Study
Project

Software Study

Background & Objectives: Software Study – the end client is a leading Industrial software manufacturer. They provide solutions and products for a range of industries. The study objectives were to provide insight with a focus on current usage of industrial software products and future usage plans. Key Channels: Key criteria involved the decision making with...

Contractors Study
Project

Contractors Study

Background & Objectives: The end client is a leading International paint manufacturer. The current study is an annual tracker amongst the painting/contracting industry to provide insightful, quantitative data with respect to purchasing behaviour and attitude to all aspects of a range of professional paint products. Click here to read the full case study >>>

International Mining Usability Study
Project

International Mining Usability Study

Background: The end client was a global oil and gas company that want to understand the criteria involved when selecting lubricants. To this end the objective was to contact those involved and conduct usability sessions over a 3-4week period across a variety of commercial sectors and also to observe consumer purchasing and usage behaviour. Click...

Key Decision Maker Study
Project

Key Decision Maker Study

Background End client is a global food processing company wanting to understand what the fundamentals are when business decision-makers select external partners to execute critical initiatives. Some examples of critical initiatives include launching new innovative products; driving a major cost saving program; integrating an acquired business; and/or making changes to the business model, key processes,...

Global Life Insurance Study
Project

Global Life Insurance Study

Background: End client is a global financial institution wanting to understand how efficiency and innovation in life insurance distribution can be transferred across the global industry. Client needs to understand how the agency model works in the target countries, the key trends and challenges faced by agents and what the typical metrics used by agents...

Financial Services Multi-Mode Study
Project

Financial Services Multi-Mode Study

Background: The client is a syndicate with a background in banking, foundations, non-profit organizations, employee benefit plans, estate planning and taxation.The client wants to conduct 6 key studies consisting of 15 individual projects with pre-determined target audiences across several financial industry verticals including the public sector, professional services, SME’s and large corporations. We also garnered...

Global Construction Study
Project

Global Construction Study

Background: Our client, a major manufacturer of Construction and Agricultural Equipment, wished to benchmark current trends affecting buyer behaviour and assess the impact recent global uncertainty may have had with certain brands. For the full case study please click below: Global Construction Study >>>