Carbonated Drinks Study Background & Objectives The end client, a global leader in the manufacture of carbonated drinks, needed to understand buyer behaviour of their products in Europe. They wanted to undertake an exercise measuring shopper behaviour whereby respondents were asked to test virtual shopping categories as if they were in their usual store making...
Background: Our client wanted to run a smartphone study in order to understand factors to be considered in the selection of smartphones, focusing on market effectiveness evaluation and the best way to engage consumers. They wanted to engage users from both an emotional and technical perspective. Emotional user: Encompassing the emotional values provided by a...
Background: End client is a local Chinese company that manufactures personal care products like shampoo, toothpaste and facial masks. They want to introduce their products to overseas markets, to understand overseas personal care product market share and to also investigate how to cooperate with retailers / wholesalers as a whole. The product primarily went on...
Environmental Automotive Study Background Client is a global automotive consultant concerned about the environmental impact of today’s car industry. They want to assess people’s awareness and attitudes to alternative fuels and likelihood of consumers switching to a lower emissions vehicle. Target Markets UK, Germany, France, Spain, Italy. Completes N=5000 (1000 per market) Target Audience –...
