Marketing Effectiveness Smartphone Study
Project

Marketing Effectiveness Smartphone Study

Background: Our client wanted to run a smartphone study in order to understand factors to be considered in the selection of smartphones, focusing on market effectiveness evaluation and the best way to engage consumers. They wanted to engage users from both an emotional and technical perspective. Emotional user: Encompassing the emotional values provided by a...

Healthcare Herbal Study
Project

Healthcare Herbal Study

Background: End client is a local Chinese company that manufactures personal care products like shampoo, toothpaste and facial masks. They want to introduce their products to overseas markets, to understand overseas personal care product market share and to also investigate how to cooperate with retailers / wholesalers as a whole. The product primarily went on...

Environmental Automotive Study
Project

Environmental Automotive Study

Environmental Automotive Study Background Client is a global automotive consultant concerned about the environmental impact of today’s car industry. They want to assess people’s awareness and attitudes to alternative fuels and likelihood of consumers switching to a lower emissions vehicle.   Target Markets UK, Germany, France, Spain, Italy.   Completes N=5000 (1000 per market)  Target Audience –...