Radiology Case Study
Project

Radiology Case Study

Background: The client – a leading manufacturer of radiology devices needed to validate a previously run segmentation program. This was a follow up to a previous study and a similar target demographic with a further aim to establish radiology best habits and practices. Target Audience: The client had a list with 7000 phone numbers (no...

Ob-Gyn Study
Project

Ob-Gyn Study

Background Ob-Gyn Study. The client – a leading manufacturer of medical devices, needed to assess the attitude and awareness of a product release. This was a follow up to a previous study with a similar target demographic. The aim was to track the usage of a device that treats and diagnoses ureteral abnormalities. Target Audience...

Neurology MS Study
Project

Neurology MS Study

Background: The end client supplied drug treatments for sufferers of both MS (Multiple Sclerosis) and RRMS (Relapsing-Remitting Multiple Sclerosis). They wanted to investigate the choices available when it comes to current treatment and to understand from a Neurology perspective the current approach to potential future treatments. They also wanted to understand issues such as efficacy,...

Global Cancer Care Study
Project

Global Cancer Care Study

Background: The client needed to understand both the prescription process and the effectiveness of chemotherapy on cancer patients. They identified 4 key markets to help understand the process and decision criteria used by oncologists/haematologists and other HCP’s when selecting the best treatment options for their patients. For the full case study please click below: Global...

Medical Devices Procurement Study
Project

Medical Devices Procurement Study

Background: Client is a major manufacturer of medical equipment. They are currently introducing a new medical device to the market place and sought opinions of medical professionals to evaluate potential effectiveness, compare with traditional products currently in use within their facility and explain likes/dislikes, while also assessing/establishing the longer-term effects on the healthcare industry. For the...