Background The global laboratory study end client is a global supplier of products for Research Labs – specifically Commercial Testing Facilities, Research Labs, CRO’s, and Academic Labs. The research primarily focussed on blood collection used by these organisations. Global Laboratory Target Audience To qualify for the research, respondents must have some responsibly in determining which tubes...
Background The purpose of this international biopharma case study was to identify where biopharma personnel obtain information on products, technologies, and suppliers. Furthermore, to establish what their preferences are with respect to channels, formats, and content used to obtain information. The focus was primarily on the large multi-national Biopharma companies, but also allowed for some...
Biopharma and Pathology Personas Study Background & Objectives The biopharma end client is a global provider of analytical instruments for laboratories and clinics with a particular focus on pharmaceutical and chemicals. The purpose of the discussion is to help the client better understand their customers, such as what is important to them, their challenges, and their...
Background: The client – a leading manufacturer of radiology devices needed to validate a previously run segmentation program. This was a follow up to a previous study and a similar target demographic with a further aim to establish radiology best habits and practices. Target Audience: The client had a list with 7000 phone numbers (no...
Background Ob-Gyn Study. The client – a leading manufacturer of medical devices, needed to assess the attitude and awareness of a product release. This was a follow up to a previous study with a similar target demographic. The aim was to track the usage of a device that treats and diagnoses ureteral abnormalities. Target Audience...
Background: The end client supplied drug treatments for sufferers of both MS (Multiple Sclerosis) and RRMS (Relapsing-Remitting Multiple Sclerosis). They wanted to investigate the choices available when it comes to current treatment and to understand from a Neurology perspective the current approach to potential future treatments. They also wanted to understand issues such as efficacy,...
Background: The client needed to understand both the prescription process and the effectiveness of chemotherapy on cancer patients. They identified 4 key markets to help understand the process and decision criteria used by oncologists/haematologists and other HCP’s when selecting the best treatment options for their patients. For the full case study please click below: Global...
Background: Client is a major manufacturer of medical equipment. They are currently introducing a new medical device to the market place and sought opinions of medical professionals to evaluate potential effectiveness, compare with traditional products currently in use within their facility and explain likes/dislikes, while also assessing/establishing the longer-term effects on the healthcare industry. For the...
