UK Vape Study IHUT Background & Objectives The end client specialises in the “tobacco-based product” category, specifically in vape, e-cigarettes, and nicotine products (patches, gum, pouch products, etc.), leveraging their success in the US by introducing new products in the UK. They would like to determine how a new disposable e-cigarette will perform against current products in...
Prospective Optometrist Case Study Background The end client, an educational body, wanted to explore the decision making processes around prospective optometrist’s choosing optometry as a profession and the steps involved when choosing an optometry school. The exact premise of the research was: To gain better insight into the needs of students majoring in both medicine...
International Credit Card Recruit Study Background & Objectives Recruitment for an International Credit Card provider in countries with a low penetration of their card to ascertain the drivers behind the selection rationale for business travel. The study was targeted towards respondents that made a significant number of international business trips per year, pre-Covid. The aim...
International Body Contouring Study Background & Objectives The end client is a leading international non-surgical aesthetic medical devices company. They provide solutions for a range of medical-aesthetic applications. The study objectives were to provide insightful, quantitative data with respect to practitioners’ behaviour as well as their attitude to all aspects of a range of body...
Project Rock Star Background The end client is a world-renowned percussion company that have product lines from entry level to the highest professional drummers in the world. The purpose of Project Rock Star is to better understand usage, attitudes toward and purchasing drivers of primarily cymbals. Two Stages Qualitative depth interviews with professional drummers in...
