Safety Management Study
Project

Safety Management Study

Background: A study of safety management and those responsible for purchasing safety equipment, specifically fire resistant garments used in workplaces. The purpose of the research is to gain better insight into the needs of companies using fire resistant products, learn more about employee compliance when using these products and what could be done to improve...

Marketing Effectiveness Smartphone Study
Project

Marketing Effectiveness Smartphone Study

Background: Our client wanted to run a smartphone study in order to understand factors to be considered in the selection of smartphones, focusing on market effectiveness evaluation and the best way to engage consumers. They wanted to engage users from both an emotional and technical perspective. Emotional user: Encompassing the emotional values provided by a...

Software Study
Project

Software Study

Background & Objectives: Software Study – the end client is a leading Industrial software manufacturer. They provide solutions and products for a range of industries. The study objectives were to provide insight with a focus on current usage of industrial software products and future usage plans. Key Channels: Key criteria involved the decision making with...

Contractors Study
Project

Contractors Study

Background & Objectives: The end client is a leading International paint manufacturer. The current study is an annual tracker amongst the painting/contracting industry to provide insightful, quantitative data with respect to purchasing behaviour and attitude to all aspects of a range of professional paint products. Click here to read the full case study >>>

International Mining Usability Study
Project

International Mining Usability Study

Background: The end client was a global oil and gas company that want to understand the criteria involved when selecting lubricants. To this end the objective was to contact those involved and conduct usability sessions over a 3-4week period across a variety of commercial sectors and also to observe consumer purchasing and usage behaviour. Click...

Key Decision Maker Study
Project

Key Decision Maker Study

Background End client is a global food processing company wanting to understand what the fundamentals are when business decision-makers select external partners to execute critical initiatives. Some examples of critical initiatives include launching new innovative products; driving a major cost saving program; integrating an acquired business; and/or making changes to the business model, key processes,...

International Body Contouring Study
Project

International Body Contouring Study

Background & Objectives The end client is a leading international non-surgical aesthetic medical devices company. They provide solutions for a range of medical-aesthetic applications. The study objectives were to provide insightful, quantitative data with respect to practitioners’ behaviour and attitude to all aspects of a range of body contouring treatments, to unveil unmet requirements and...

Project ‘Rock Star’ Case Study
Project

Project ‘Rock Star’ Case Study

Background: The end client is a world-renowned percussion company that have product lines from entry level to the highest professional drummers in the world. The purpose is to better understand usage, attitudes toward and purchasing drivers of primarily cymbals. Please click below for the full case study: Global ‘Rock Star’ Case Study >>>