Carbonated Drinks Study Background & Objectives The end client, a global leader in the manufacture of carbonated drinks, needed to understand buyer behaviour of their products in Europe. They wanted to undertake an exercise measuring shopper behaviour whereby respondents were asked to test virtual shopping categories as if they were in their usual store making...
Background: The client – a leading manufacturer of radiology devices needed to validate a previously run segmentation program. This was a follow up to a previous study and a similar target demographic with a further aim to establish radiology best habits and practices. Target Audience: The client had a list with 7000 phone numbers (no...
Prospective Optometrist Case Study Background The end client, an educational body, wanted to explore the decision making processes around prospective optometrist’s choosing optometry as a profession and the steps involved when choosing an optometry school. The exact premise of the research was: To gain better insight into the needs of students majoring in both medicine...
International Credit Card Recruit Study Background & Objectives Recruitment for an International Credit Card provider in countries with a low penetration of their card to ascertain the drivers behind the selection rationale for business travel. The study was targeted towards respondents that made a significant number of international business trips per year, pre-Covid. The aim...
A study with C-Level Executives in multi-national organisations focussing on business continuity. The rationale behind the research is to understand expectations of business in the short and long term. The research also attempted to understand from both an operational and financial perspective what dividend expectations, debt strategies and inventory levels will be in place going...
