Carbonated Drinks Study Background & Objectives The end client, a global leader in the manufacture of carbonated drinks, needed to understand buyer behaviour of their products in Europe. They wanted to undertake an exercise measuring shopper behaviour whereby respondents were asked to test virtual shopping categories as if they were in their usual store making...
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Project Tag: Market Research
Safety Management Study
Background: A study of safety management and those responsible for purchasing safety equipment, specifically fire resistant garments used in workplaces. The purpose of the research is to gain better insight into the needs of companies using fire resistant products, learn more about employee compliance when using these products and what could be done to improve...
Marketing Effectiveness Smartphone Study
Background: Our client wanted to run a smartphone study in order to understand factors to be considered in the selection of smartphones, focusing on market effectiveness evaluation and the best way to engage consumers. They wanted to engage users from both an emotional and technical perspective. Emotional user: Encompassing the emotional values provided by a...