Background This was an independent restaurant tracking study with Owners and General Managers of independent restaurants in the USA looking at costs and their impact on operations. The study primarily focussed on quarterly sales but also levels of difficulty with supplies of various products lines. The study briefly touched on changes in the restaurant industry...
Background The end client is one of the leading wholesale food service suppliers in the UK and the catering and food suppliers of choice for thousands of businesses and chefs in the catering industry. The client needed to undertake some future proposition research amongst its clients, prospects, and lapsed customers. UK Food & Beverage Target Audience To qualify for...
Background The global laboratory study end client is a global supplier of products for Research Labs – specifically Commercial Testing Facilities, Research Labs, CRO’s, and Academic Labs. The research primarily focussed on blood collection used by these organisations. Global Laboratory Target Audience To qualify for the research, respondents must have some responsibly in determining which tubes...
Background The client – a leading manufacturer of disinfection products, specifically salt chlorinators used in swimming pools, developed a database of swimming pool retail stores throughout Europe based on an industry source. The purpose of the study was to better understand customers’ requirements for these products and trends they see in the market. Target Audience...
Background The purpose of this international biopharma case study was to identify where biopharma personnel obtain information on products, technologies, and suppliers. Furthermore, to establish what their preferences are with respect to channels, formats, and content used to obtain information. The focus was primarily on the large multi-national Biopharma companies, but also allowed for some...
Carbonated Drinks Study Background & Objectives The end client, a global leader in the manufacture of carbonated drinks, needed to understand buyer behaviour of their products in Europe. They wanted to undertake an exercise measuring shopper behaviour whereby respondents were asked to test virtual shopping categories as if they were in their usual store making...
Biopharma and Pathology Personas Study Background & Objectives The biopharma end client is a global provider of analytical instruments for laboratories and clinics with a particular focus on pharmaceutical and chemicals. The purpose of the discussion is to help the client better understand their customers, such as what is important to them, their challenges, and their...
UK Vape Study IHUT Background & Objectives The end client specialises in the “tobacco-based product” category, specifically in vape, e-cigarettes, and nicotine products (patches, gum, pouch products, etc.), leveraging their success in the US by introducing new products in the UK. They would like to determine how a new disposable e-cigarette will perform against current products in...
Background: The client – a leading manufacturer of radiology devices needed to validate a previously run segmentation program. This was a follow up to a previous study and a similar target demographic with a further aim to establish radiology best habits and practices. Target Audience: The client had a list with 7000 phone numbers (no...
Prospective Optometrist Case Study Background The end client, an educational body, wanted to explore the decision making processes around prospective optometrist’s choosing optometry as a profession and the steps involved when choosing an optometry school. The exact premise of the research was: To gain better insight into the needs of students majoring in both medicine...
