The client is a syndicate with a background in banking, foundations, non-profit organizations, employee benefit plans, estate planning and taxation.The client wants to conduct 6 key studies consisting of 15 individual projects with pre-determined target audiences across several financial industry verticals including the public sector, professional services, SME’s and large corporations. We also garnered opinions from consumers with modest household incomes right through to Ultra High Net Worth Individuals. The rationale behind the research is to explore various changes in the financial sector and we sought views on new financial models/concepts prior to launch.
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