End client is a local Chinese company that manufactures personal care products like shampoo, toothpaste and facial masks. They want to introduce their products to overseas markets, to understand overseas personal care product market share and to also investigate how to cooperate with retailers / wholesalers as a whole. The product primarily went on sale in the USA, then launched in Hong Kong, Malaysia, Taiwan, and Singapore. The client is now looking towards the European market and approached Dynamic Fieldwork for advice and assistance.
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