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Software Study

Software Study

Background & Objectives:

Software Study – the end client is a leading Industrial software manufacturer. They provide solutions and products for a range of industries. The study objectives were to provide insight with a focus on current usage of industrial software products and future usage plans.

Key Channels:

Key criteria involved the decision making with respect to involvement with Industrial software (e.g. CAD, CAM, CAE, PDM, MES) selection and/or purchasing, encompassing other specific criteria.


All data was collected through a combination of the following:

  • Social media recruitment (LinkedIn) with a subsequent Recruit to Web approach to the online study.
  • Current IT panel in-house.
  • Niche partner panel, ability to profile specialists within the IT industry.

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