Background & Objectives:
Software Study – the end client is a leading Industrial software manufacturer. They provide solutions and products for a range of industries. The study objectives were to provide insight with a focus on current usage of industrial software products and future usage plans.
Key Channels:
Key criteria involved the decision making with respect to involvement with Industrial software (e.g. CAD, CAM, CAE, PDM, MES) selection and/or purchasing, encompassing other specific criteria.
Methodology
All data was collected through a combination of the following:
- Social media recruitment (LinkedIn) with a subsequent Recruit to Web approach to the online study.
- Current IT panel in-house.
- Niche partner panel, ability to profile specialists within the IT industry.
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