Background & Objectives:
Software Study – the end client is a leading Industrial software manufacturer. They provide solutions and products for a range of industries. The study objectives were to provide insight with a focus on current usage of industrial software products and future usage plans.
Key criteria involved the decision making with respect to involvement with Industrial software (e.g. CAD, CAM, CAE, PDM, MES) selection and/or purchasing, encompassing other specific criteria.
All data was collected through a combination of the following:
- Social media recruitment (LinkedIn) with a subsequent Recruit to Web approach to the online study.
- Current IT panel in-house.
- Niche partner panel, ability to profile specialists within the IT industry.